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Sphere and Loathing Bootleg Tee

  

Taking Inspiration from Hunter S. Thompson’s classic American novel “Fear and Loathing in Las Vegas” we designed a shirt to commemorate Dead and Co’s summer residency at the Las Vegas Sphere. The campaign takes inspiration from classic photos of Thompson, the chaos of the novel, and the free spirit of the Grateful Dead.        





Barking Dog Staple Cap

The Staple Cap is our first production run of hats. It features the BDS logo proudly on the crown of the hat. The product is designed with simplicity in mind so it can be worn as the “staple” of any wardrobe. Featuring a lightweight construction, quick-drying material, and a fully crushable brim the marketing seeks to frame this hat as “the perfect accessory for all your summer adventures”. The simplicity of the marketing seeks to reinforce the simple design of the product by stripping away any uneeded details.




Final Front
Final Back
Version 2
Version 1
Initial Concept Sketch

Feeling Lucky? (In Progress)

The “Feeling Lucky?” is inspired by  classic Western iconography and the  typography from vintage slot machines. These elements work together to play on the idea of luck. The hand drawn style gives the graphic an old western feel that embraces the imperfections and utilizes them to give the graphic character. 

Photographic Direction

Our photographic direction seeks to capture moments simply and authentically. Taking on a film aesthetic our goal is to make Barking Dog Feel simple, timeless, and approachable. We are all about having a good time with the people we love. Our photography is constantly striving to represent this.