Barking Dog Supply
Brand Building
2024
Barking Dog Supply is a lifestyle brand founded in Bozeman, MT. 

Born in the mountains and taking inspiration from the American West and the freedom that it represents, Barking Dog embodies the mountain lifestyle. 

Building this brand from the ground up requires a lot of hard work. We create everything in-house from our Website (BarkingDogsSupply.com) to our Marketing Strategy.





                     
Sphere and Loathing Tee

Taking Inspiration from Hunter S. Thompson’s classic American novel “Fear and Loathing in Las Vegas” 

we designed a shirt to commemorate Dead and Co’s summer residency at the Las Vegas Sphere. The campaign takes inspiration from classic photos of Thompson, the chaos of the novel, and the free spirit of the Grateful Dead.




Barking Dog Staple Cap

The Staple Cap is our first production run of hats. Proudly displaying the BDS Logo on its crown the hat is designed with simplicity in mind.

Featuring a lightweight construction, quick-drying material, and a fully crushable brim the marketing seeks to frame this hat as “the perfect accessory for all your summer adventures”. The simplicity of the marketing seeks to reinforce the simple design of the product by stripping away any unneeded details.



“Feeling Lucky?” Hoodie

The “Feeling Lucky?” is inspired by classic Western iconography and the typography from vintage slot machines. These elements work together to play on the idea of luck.

The hand-drawn style gives the graphic an old Western feel that embraces the imperfections and utilizes them to give the graphic character. 



Photographic Direction

Our photographic direction seeks to capture moments simply and authentically. Taking on a film aesthetic our goal is to make Barking Dog Feel simple, timeless, and approachable. We are all about having a good time with the people we love. Our photography is constantly striving to represent this.